Grower wellbeing

It’s okay not to feel okay and, as an avocado grower, your wellbeing matters. We encourage you to reach out if you need support. More information and resources are available below. 

Farmstrong

Farmstrong is a nationwide wellbeing programme for the rural community to help equip growers with the skills and resources to live well and farm well. Their website has a wealth of resources, including dealing with stress, burnout, sleeping and taking time out. 

In early 2021, Farmstrong commissioned research to better understand the challenges faced by those working in horticulture. The avocado industry was one of the five sectors surveyed. To read more about Farmstrong and their support for the avocado industry, as well as to see the results of the survey click here.

Rural Support Trust

Rural Support Trust – Being able to talk with someone who really understands the pressures of rural life is important when experiencing issues with your business, your finances or personal circumstances.

The 0800 RURAL HELP line (0800 787 254) is free and confidential if you need to discuss your situation and understand what further support is available.

A range of resources is also available on the Rural Support website.

The Rural Support Trust have 14 hubs across the country and many have facilitators trained in mental wellness support.

Other wellbeing resources

If you are worried about your or someone else’s mental health, the best place to get help is your GP or local mental health provider. However, if you or someone else is in danger or endangering others, call 111.

If you need to talk to someone about your or another’s wellbeing, the following free helplines operate 24/7:


Adverse events

The New Zealand government helps rural communities and individuals recover from adverse events, including natural disasters, severe weather, and biosecurity incursions. You can find out more about how the Ministry for Primary Industries classifies adverse events, what help may be available and how you can prepare here.

Please click here for information on storm damage.