Annual Export Marketing Strategy (EMS) review

Submissions for the 2024-25 annual review of the EMS are now open. 

Please see below for the full review process timeline.

To view the current EMS manual, click here.

Download the submission form here

Export Marketing Strategy review process timeline

  • Submissions close for EMS – 8 March 2024
  • EMS Consultative Group meeting 1 – TBC
  • EMS Consultative Group meeting 2 – TBC
  • EMS Consultative Group meeting 3 – TBC
  • Recognised Product Group (RPG) approve EMS – TBC
  • HEA Board – approve EMS – TBC
  • EMS loaded onto NZ Avocado website and distributed for Exporter and Packer contracts 

Annual  Quality Standards (QS) review 2023

Submissions for the 2024-25 annual review of the QS are now open. 

Please see below for the full review process timeline.

To review the current QS manual, click here.

Download the submission form here

Quality Standards review process timeline

  • Submissions close for QS – 8 March 2024
  • QS Consultative Group meeting 1 – TBC
  • QS Consultative Group meeting 2 – TBC
  • QS Consultative Group meeting 3 – TBC
  • Quality standards approved and published – TBC

The decision process: