Primary Growth Partnership (PGP)
The New Zealand Avocado Primary Growth Partnership has extended into an eight year programme aiming to transform the New Zealand avocado industry’s reliance on one market towards a globally competitive, high-value, sustainable export industry with a dynamic market in New Zealand. The Go Global vision is that by 2023 an integrated industry delivers NZ$ 280m annually in net sales and productivity has tripled to 12 tonnes per hectare.
The Go Global programme began in 2014 with objectives focused on: market entry and growth; consistent and sustainable supply; efficient supply chain; products from waste; and information transfer and adoption.
To build on these objectives, the programme was extended in 2019 with additional crown funding to enhance outcomes in the areas of: market insights; trusted supply chain; evidence based sustainability; and a feasibility study for an industry breeding programme.
The outcomes of the programme will continue to support long term growth in new and existing markets with a differentiated and high value proposition from a trusted and sustainable industry.
An independent review of the NZ Avocado Go Global PGP programme has acknowledged the major contribution the programme has made to the industry. Completed by Vantage Consulting in December 2016 the report confirmed that the additional leverage provided by PGP investment has facilitated important steps for industry research and collaboration. A copy of the review can be found here: https://www.mpi.govt.nz/document-vault/16618
To view an overview of the programme and quarterly updates click here