EMS and Quality Standards reviews

Annual Export Marketing Strategy (EMS) review

Submissions for the 2026-27 annual review of the EMS are now closed.

Please see below for the full review process timeline.

To view the current EMS manual, click here.

Download the submission form here

Export Marketing Strategy review process timeline

• Submissions close for EMS – 6 March 2026
• Recognised Product Group (RPG) approve EMS
• HEA Board – approve EMS 
• EMS loaded onto NZ Avocado website and distributed for Exporter and Packer contracts

Annual  Quality Standards (QS) review 

Submissions for the 2026-27 annual review of the QS are now closed.

Please see below for the full review process timeline.

To review the current QS manual, click here.

Download the submission form here

Quality Standards review process timeline

• Submissions close for QS -6 March 2026
• QS Consultative Group meets– March
• Quality standards approved and published following RPG approval- April

Outcomes of the 2026 review can be downloaded below:

2026 Quality Standards Consultative Group (QSCG) outcomes

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