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Five year plan

TO MAXIMISE GROWER Profitability OVER THE LONG TERM

To meet the needs of growers for a sustainable and profitable return, the industry vision is to maximise grower profitability over the long term.

Strategic objectives:

  1. Research programme meets the needs of growers and influences consistent delivery of premium avocados to meed consumer needs.
  2. Markets are developed and maintained collaboratively at value to absorb a growing supply of avocados
  3. Efficient and effective systems support the needs of industry stakeholders and consistent delivery of premium avocados to meet consumer needs
  4. Grower and stakeholder levies are invested to maximise grower profitability over the long term
  5. Governance of industry operates to best practice
  6. Sustainability outcomes guide industry practices and growth
  7. Safeguard sanitary and phytosanitary market access
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