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5 Year Plan

TO MAXIMISE GROWER VALUE OVER THE LONG TERM

To meet the needs of growers for a sustainable and profitable return, the industry objective is to leverage the increasing demand for the high nutritional properties of premium quality avocados from New Zealand.

The AGA has set three major strategic objectives being:

  1. 1. To produce a consistent and sustainable supply of New Zealand avocados to meet consumer needs
    • Consistent production
    • Maximise on-orchard productivity
  2. Maximise long term value by a disciplined approach to market development and retention
  3. To ensure a strong representative industry structure supports the growth of a sustainable and profitable NZ avocado industry
NZ Avocado
NZ Avocado Five Year Plan

Download > AGA_5_Year_Plan.pdf   (847.69 Kb, 23 Jan '13)
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