Five year plan
TO MAXIMISE GROWER Profitability OVER THE LONG TERM
To meet the needs of growers for a sustainable and profitable return, the industry vision is to maximise grower profitability over the long term.
- Research programme meets the needs of growers and influences consistent delivery of premium avocados to meed consumer needs.
- Markets are developed and maintained collaboratively at value to absorb a growing supply of avocados
- Efficient and effective systems support the needs of industry stakeholders and consistent delivery of premium avocados to meet consumer needs
- Grower and stakeholder levies are invested to maximise grower profitability over the long term
- Governance of industry operates to best practice
- Sustainability outcomes guide industry practices and growth
- Safeguard sanitary and phytosanitary market access