Annual Export Marketing Strategy (EMS) review

Submissions for the 2024-25 annual review of the EMS are now closed.

Please see below for the full review process timeline.

To view the current EMS manual, click here.

Download the submission form here

Export Marketing Strategy review process timeline

  • Submissions close for EMS – 8 March 2024
  • The annual EMS review is being considered in parallel with the comprehensive industry review of the EMS document that is currently underway.
  • 7 submissions by 6 submitters have been received and these are being considered in that process.
  • Recognised Product Group (RPG) approve EMS – TBC
  • HEA Board – approve EMS – TBC
  • EMS loaded onto NZ Avocado website and distributed for Exporter and Packer contracts

2024-25 NZ Avocado EMS reformatted proposed consultation

We welcome feedback to the EMS. Click here to download the feedback form. Please return this via email to Glenys Parton at glenys.parton@nzavocado.co.nz

Annual  Quality Standards (QS) review 2023

Submissions for the 2024-25 annual review of the QS are now closed. 

Please see below for the full review process timeline.

To review the current QS manual, click here.

Download the submission form here

Quality Standards review process timeline

The decision process: