EMS and Quality Standards reviews

Annual Export Marketing Strategy (EMS) review

Submissions for the 2025-26 annual review of the EMS are now open.

Please see below for the full review process timeline.

To view the current EMS manual, click here.

Download the submission form here

Export Marketing Strategy review process timeline

Submissions close for EMS – 7 March 2025
Recognised Product Group (RPG) approve EMS – TBC
HEA Board – approve EMS – TBC
EMS loaded onto NZ Avocado website and distributed for Exporter and Packer contracts – TBC

Annual Quality Standards (QS) review

Submissions for the 2025-26 annual review of the QS are now open.

Please see below for the full review process timeline.

To review the current QS manual, click here.

Download the submission form here

Quality Standards review process timeline