Resources for marketers, retailers, and suppliers
Together growers, packers, and exporters, we drive the avocado industry forward, ensuring that every avocado reflects the natural goodness of New Zealand. As a small yet significant player in the global avocado market, holding just 2% of the share, our ability to stay relevant, outpace competitors, and expand our market presence hinges on our collective impact and a unified approach.
Download our Export Marketing Development Pack below, which outlines the role of NZ Avocado and category story for Avocados from New Zealand to support specific exporter brands. This pack provides assets to amplify our collective voice and leverage shared tools for enhanced impact. The assets include key messages, images, digital assets, recipes (available to view on the consumer website here) retail toolkits, posters, ripeness guides , videos, orchard imagery, print collateral and market research reports.
Export market development pack Sept 2024
Please email communications@nzavocado.co.nz to discuss asset requirements.
Disclaimer: Use of NZ Avocado Industry Promotional Materials
All promotional assets are the property of NZ Avocados and are intended solely for the promotion of avocados grown in New Zealand. Exporters are welcome to use these assets in any way that align with their marketing efforts, provided that the core message and essence of the materials are preserved. Assets can be requested in various formats, allowing exporters to modify them as needed to better fit their specific requirements and customise with their own branding. Please request alterations to suit your individual needs. Additionally, NZ Avocado industry requests that exporters share how these assets have been applied in the market and report back on their usage.
New Zealand market grade standards
New Zealand market grade standards differ to those for export. Please click here for New Zealand market grade standards.
New Zealand market maturity requirements
Best practice requirements for pre-harvest avocado maturity exist to ensure consumers enjoy a positive eating experience which results in re-purchase of avocados. Please click here for New Zealand market maturity guidelines.