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Latest News

Blanket maturity testing dispensation from 27 October 2014

A blanket dispensation for independent maturity testing will be in place from Monday, 27 October, 2014 for all regions. This means that from this date there will no longer be a requirement for an independent maturity test before picking avocados. For further information on regional maturity monitoring click here. If you have any questions about blanket maturity clearance please contact Glenys at NZ Avocado on 0800 286 2236. 

New Zealand Avocados on Show Across Asia This Month

New Zealand’s biggest ever avocado season is now underway and the industry is staging three significant events across Asia this month. New Zealand Avocado will showcase new season fruit to high profile chefs, influential media and consumers in Japan, Singapore and India during October. Jen Scoular, Chief Executive of New Zealand Avocado, says the industry’s new Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries aims to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a significant part of that plan, and we are involved in a series of events in key markets to raise the profile of amazing New Zealand avocados.” The first event, held last week, saw up to 80 Japanese media and trade sample fresh and healthy dishes such as avocado and potato croquettes and avocado cheesecake at the New Zealand Embassy in Tokyo. Japanese model and beauty journalist Sakura and well-respected nutritionist and author Erica Angyal took part in a talk show at the event, highlighting the health and beauty attributes of avocados. "These women are very influential and Japanese consumers pay close attention to their advice. Erica has over 70,000 Facebook fans and her subsequent social media posts about New Zealand Avocados are a huge coup for us.” The second event, organised by Singapore’s national health board to promote healthy living, was held on October 4th & 5th. New Zealand Avocado ambassador and Masterchef winner, Nadia Lim, shared her secrets on how to create healthy and delicious avocado dishes at the popular annual event’s Nutrition Zone. "Singaporeans are being encouraged to embrace healthy options so it’s the perfect chance for New Zealand Avocado and AVANZA Ltd (who collectively market most of our avocado exports to Asia) to show consumers why they should choose our fruit.” The third event, on 10th October, will be held at the New Zealand High Commission in New Delhi, India. Chefs from the nation’s leading hotels, including Indian celebrity chef Kunal Kupar, will join media and guests of MFAT and NZTE to sample mouth-watering avocado dishes. "Chef Kupar is a big draw card in India,” explains Tony Ponder, Vice Chair of NZ Avocado and Director of Avanza. "He is one of their most well-known restaurateurs and is a host and judge on MasterChef India. He loves New Zealand and his endorsement of New Zealand avocados offers huge credibility to our product.” These three events follow New Zealand Avocado’s successful participation at Asia Fruit Logistica last month. The Hong Kong event is Asia’s leading fresh fruit and vegetable trade show, attracting 7000 trade buyers and visitors from more than 60 different countries. Scoular says New Zealand aims to become the avocado supplier of choice throughout Asia. Raising awareness among buyers, suppliers and service providers across the fast-growing region is key to achieving that goal. "There is growing global demand for premium, safe and healthy produce. We are positioning our industry to take advantage of that by emphasizing the pristine environment in which New Zealand avocados are grown, and the amazing attributes from a nutrition and versatility perspective,” Scoular says. As well as a significant New Zealand market, avocados are also exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Taiwan, Thailand, and most recently, India. But Scoular says there is enormous potential to increase sales further. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the Primary Growth Partnership (PGP) The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. There are currently 16 PGP programmes underway with two recently completed. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. Monitoring requirements include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. For media assistance, please contact: Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz +64 27 306 7089 +64 7 571 6147 Bridgette Paton-Tapsell Village Public Relations | Marketing  b@villagenz.com  +64 27 553 3929 +64 7 572 1608 Brad Young Senior Communications Advisor, MPI media@mpi.govt.nz +64 4 894 0884

New Zealand Avocado 2014 season launch in Japan

A successful NZ Avocado season launch was held at the New Zealand Embassy in Tokyo yesterday.  The event was well attended with 80 enthusiastic trade, media and Embassy and NZTE representatives filling the reception room in the Embassy to capacity.  "The atmosphere was very lively and the media showed a real interest in New Zealand avocados," says Jen Scoular who represented the industry at the event, presenting on the industry and the benefits of avocados from New Zealand.  Everyone who attended was given a kit on arrival which included a recipe booklet, media release, fresh New Zealand avocados, New Zealand avocado oil, and translated information about the industry.  "Guests were taking the various pieces of information out of their bags as we were talking about them in the presentation, it felt really good to have provided them with such engaging information."  The event was also supported by two special guests; Sakura, a Japanese model and Vogue Japan online blogger, and Erica Angyal, a nutritionist who advises Miss Universe Japan and is also an active columnist and author in Japan.  "Sakura loves avocados, is gorgeous and did a great job of selling avocados both in terms of healthy eating and eating for beauty, these comments were then positively endorsed by Erica," Says Jen.  Attendees stayed on longer than expected which is a positive sign of their interest.  "I was interviewed afterwards by probably ten different journalists, and most questions were on the industry, so definitely a real feeling of interest in avocados from New Zealand."  NZTE and the Embassy staff were very supportive; New Zealand's Trade commissioner to Japan, Jason Reeves, opened the event in Japanese and the Embassy's head chef presented a fabulous lunch for attendees which showed off the versatility of avocados.  "The buffet was delicious, and again, lots of interest in the different uses for avocado."   The aim of the event was to raise visibility of avocados from New Zealand among media who speak to our target audience of high income working women and mothers. The newly developed New Zealand avocado category story was used as the basis for the presentation and materials supplied to the media.  "Overall I believe we achieved the objectives to raise visibility of avocados from New Zealand, and increased our reach with a wider range of media."  >>Click here to see images from the event - this gallery will be updated in the coming days with images from the official photographer

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Upcoming Events

NZ Avocado field day and Board/CEO update - Te Puke

09:30 AM, 31 October 2014

Join NZ Avocado R&D Manager Alvaro Vidiella, our research partners from Plant & Food Research as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.  Location: Bailey's Orchard, 764 Rangiuru Road, Te Puke 

NZ Avocado field day and Board/CEO update - Katikati

09:30 AM, 07 November 2014

Join NZ Avocado R&D Manager Alvaro Vidiella, our research partners from Plant & Food Research as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.  Location: Matthew and Helen Heller's orchard, 114 Ongare Point Road, Katikati

NZ Avocado field day and Board/CEO update - South Auckland

09:30 AM, 14 November 2014

Join NZ Avocado R&D Manager Alvaro Vidiella, our research partners from Plant & Food Research as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.   Location: Graham Coles' orchard, 262 McKenzie Road, Waiau Pa, Pukekohe

Click here for all events
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