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An update from Jen

A quick update from my team on  activities we are working across... Bevan and Midge have been working very closely with exporters and New Zealand marketers on applications for the Contestable Promotions Fund. We introduced this last season and extended it this year to include the New Zealand market. It’s a great way for us to get closer to the activity individual marketers are undertaking and ensures grower promotional levies are strongly supporting marketers activity. This year with an external marketing expert involved, we are increasing our capability around effective marketing activity - it ensures your promotional levies are invested most effectively. Exporters and packers need to have their grower contracts approved by us, so I have seen lots of those contracts come across my desk. Hopefully you take the time to read the detail of the contracts you are signing. I make sure the contracts include what the EMS requires them to include, however, we can’t check their suitability to your personal circumstances – you will need to check that. Michael and Jay have set up our export registration and data systems for the new season. At the same time we are looking for improvements in the way we collect and share data. Export registrations are open and the first exports were shipped last week. Midge got the annual report off to the printer last week, ably assisted by Jodi – a massive job to make sure the information and financials is well reported, accurate, and relevant. Media have been very interested in our results - I hope you have seen reports of the strong returns from our record high volumes. Edwina will begin the AGM pack mailout this week as soon as the report is off the press. I had a Fruit Fly Council meeting in Wellington last week and Brad and I have had several conference calls in regard the collective industry and MPI framework for Fruit Fly readiness and response. Midge has been a filmstar again, shooting a video produce handling video for Countdown in-store with Bevan in Petone, Wellington. The majority of the filming occurred after the supermarket had closed and they finished shooting at 1am. Alvaro has been a fantastic resource for Midge as they have negotiated a better stand for us at the World Avocado Congress in Peru in September. Wonderful to have a Spanish speaker in the team. Alvaro, Phillip and Danni will be at Warwick and Mary Coles' orchard for the Aongatete Avocados Ltd. open day on Thursday (23 July). The orchard has been recently pruned and it will be a very interesting follow up to our field day there a few weeks ago. Please see the events listing below for more information. The research team has also been reviewing and updating our temperature monitoring network in the Bay of Plenty as part of the MBIE project which is aiming to investigate the effect of temperature on fruit set and fruitlet development. Glenys has held preseason workshops with packers in Northland and Bay of Plenty, she has also held Spray Diary tutorials for growers and is fielding questions as packhouses gear up for the new season. Phillip and I attended a workshop on Monday, offering to Maori "investors” our expertise of the suitability of avocado as an investment. A very interesting and inspiring day. Midge and I head to Whangarei and Far North next week for the creation of the next three articles for MiNDFOOD. The August edition has a great article about the successful avocado enterprise of Maria and Andrew Watchorn. Click here to see the full story. And to finish, a fun tweet back from Jerome Kaino after the All Blacks win against Argentina. I asked if the success was due to eating avocados and he tweeted:Hey Jen:  "It definitely was! Gotta have the avocados on game day 👌👌” Regards, Jen

Avocado Problem Solver Guide now available

For those who ordered a copy of the Avocado Problem Solver Guide, they have arrived and are now ready for purchasing through the AvoShop.  Click hereto go to AvoShop.

AvoGreen Pest Monitor refresher training

AvoGreen trainers in all regions are running refresher training over the coming months for those owner-operator Pest Monitors requiring this training.  Please register your interest with a trainer near you - click here to see the list of AvoGreen Accredited Trainers.

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Upcoming Events

Trevelyans Avocado Field Day

10:00 AM, 05 August 2015

Trevelyans is hosting an avocado  field day at Bruce and Lurline Plummer’s orchard at 141 Prestidge Rd in  Katikati on Wednesday 5th August at 10am.  Jonathan Cutting  will lead a discussion, with a key focus on pollination and bees.  If you would like to attend, or would like more information, please call Trevelyans on  07 573 0085.

Chainsaw and Hydralada Course

12:00 AM, 17 August 2015

Jackie Harding (Grower from Maungatapere) is organising a  Chainsaw and Hydralada Course. She has been in contact with Ollie Bigelow from Worksafe - he has confirmed the courses are  available but they will require 6 growers to attend.  It is recommended that if you or any of your workers have not had any of this training that you should complete it due to changes in Health & Safety in the workplace.  The cost for the 4 day  training covering Chainsaws and Hydraladas is $190 per person. Included in the 4 training  days is a compulsory section on Health & Safety in the workplace. Dates available  are Monday 17 or Monday 24 August.   If you are interested please contact Jackie on kalsamltd@gmail.com or call her on  0211084102. 

NZ Avocado Grower Forum

10:30 AM, 26 August 2015

Register now for the NZ Avocado Grower Forum to be held at Club Mount Maunganui, 45 Kawaka Street, Mount Maunganui. Grower Forum: 10.30am - 3.30pm including morning tea and lunch AGM registration: 3.30pm - 4.00pm including afternoon tea Annual General Meeting: 4.00pm - 5.30pm, followed by refreshments AGM dinner: 6.30pm onwards at Ivory Boutique Restaurant & Bar, 70 Maunganui Road. With the release of stellar industry results for the 2014-15 season, we are very keen to celebrate the amazing New Zealand avocado and share with you a review of the activities that have made a difference this season and the planned activity that will continue to drive growth going forward.  Grower Forum programme:  CEO Report - Jen Scoular Industry performance was outstanding in the 2014-15 season. NZ Avocado is developing tools to benchmark and measure that performance as well as putting innovative practices in place to drive success across all activities. Export Market - Jarrod Redwood Exporting New Zealand’s largest crop to date was a challenging and rewarding task.  The industry must learn from this experience and continue to improve our offering offshore for the 2015-16 season.  Promotions - Midge Munro Collaborative promotions with exporters in 2014-15 has seen the newly developed New Zealand avocado category story extensively utilised. How will we preserve our presence in 2015-16 and what’s the next phase for Premium Avocados from New Zealand?  NZ Market - Bevan Jelley Promotions and market development activity undertaken in the NZ market in the 2014-15 season, resulting consumption and value outcomes, and plans for the New Zealand market for the coming season.  Biosecurity - Brad Siebert Update on GIA and industry biosecurity.  R+D Overview - Alvaro Vidiella Overview of the R&D programme with an update on the main results, discussions on the direction of the programme and the expected mid and long term outcomes.  Workshops Two workshops will be held including financial analysis of orchard management techniques.  Mating disruption - Nicola Mauchline (Plant and Food Research) Scientists from Plant and Food research are using leafrollers' own sex pheromones against them to disrupt the mating process, in an effort to reduce populations.  Export systems - Glenys Parton The New Zealand avocado industry’s export systems are robust and respected; learn more about the scope of these systems, how we are strengthening these and what you can do to ensure you are getting information that helps you get the highest quantity of high quality compliant fruit to market.  Registration for these events is essential for catering and space requirements. Please contact Jo Nunn: jo.nunn@nzavocado.co.nzor call 0800 286 2236.

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