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Latest News

Call for submissions to 2015-16 Export Marketing strategy (EMS)

As part of the annual review of the Export Marketing Strategy (EMS), we are now asking for your submissions. Submissions must be received by Edwina at AIC by 17 February 2015 for consideration in the 2015-16 EMS.  Please use the submission form which can be downloaded by clicking here Please note below the EMS process timeline for your information: November 2014 - Call for EMS Submissions – template provided 17 February 2015 - All submissions due 25 February 2014 - EMS working group meeting (1) 12 March 2015 - Discussion document loaded onto website requesting feedback 25 March 2015 - EMS working group meeting (2) 7 April 2015 - Discussion document loaded onto websites for further feedback 24 April 2015 – Board meeting – approve EMS Late April /mid May 2015 - HEA Board – approve EMS Mid May - EMS loaded onto website and distributed, Call for Exporter & Packer contracts

Taste of Auckland: the wild and wonderful

From November 13-16, Midge, Bevan and Corrie engaged with foodies at Taste of Auckland, a three and half day culinary extravaganza. The NZ Avocado stand was an inviting garden party themed space where attendees were treated to delicious avocado samples, as well as recipe books, live music and cooking demonstrations. The goal was to get as many people as we could inspired to get creative with avocados, and boost their nutritional knowledge of the fruit.  Nadia Lim and gluten-free chef Jimmy Boswell joined us in holding Masterclasses where they created awesome dishes such as Avocado Chocolate Mousse, Avocado & Feta Dip, and Avocado Cream on Cucumber just to name a few. We battled the wind and rain for half of the festival but our marquee stood up to the weather and provided an inviting space for the bedraggled attendees. Guest numbers were affected on Thursday night and Saturday due to the wet and windy conditions but Friday and Sunday (which was given extended opening hours), showed us what an awesome event Taste is for getting in front of a large number of enthusiastic foodies – final numbers for the show will be available from the event organisers in the next couple of weeks. We received incredibly positive feedback from guests and the Taste organisers in regards to our stand. People loved our samples and there was a real interest in the industry.  We had lots of support from our "Friends of NZ Avocados” – NZ King Salmon, Vogel’s, NZ Hothouse, Go Nutz, and Tahi Honey.  We went through over 450 avocados and 60 loaves of Vogel’s plus a number of other fresh ingredients to make up more than 5000 samples of avocado toast, guacamole, smoothies, dip, mousse and various canapés. To view images from this event click here. To view a 90 second video of the event click here.

Korea free trade agreement welcomed

The announcement a free trade agreement has been finalised between the Republic of Korea and New Zealand marks a watershed in the trade and commercial linkages between the two countries, says Eric Barratt, Chairman of the Korea New Zealand Business Council. The deal, which comes after five years of talks, was announced at the G20 Summit in Brisbane, and will see duties on most exports eliminated within 15 years of signing. "These negotiations have been in train for many years, with sensitivities in the Korean agricultural sector in particular having had to be taken into account,” says Eric. "That they have been able to be overcome is a great tribute to the negotiators of the two countries. The Council appreciates too the critical interventions on occasion by the Leaders and Ministers of the two countries." Mr Barratt says although Korea is already a major market for New Zealand's goods and services, the provisions of this agreement mean there will be greatly enhanced opportunities in the very sophisticated Korean market for New Zealand exporters of goods and services. Importantly, the disadvantages from which many New Zealand exporters have suffered vis-a-vis exporters from other countries with which Korea had already signed free trade agreements will be overcome. KNZBC council member and Jack Links CEO, Maurice Crosby, says "Jack Links New Zealand is a good example of a New Zealand company already exporting beef jerky to Korea but struggling with a 72% duty. This is great news; it provides light at the end of the tunnel for our business in Korea and gives us the opportunity to eventually compete on a level playing field with other Jerky in the Korean market place”. The Council looks forward to working with the Government and its agencies to help promulgate and promote the advantages and gains this FTA will bring for many New Zealand companies doing, or seeking to do business with Korea. Trade Minister Tim Groser is expecting a significant expansion of New Zealand exports to South Korea during the next decade as a result of the agreed free trade deal. Tariffs on kiwifruit will be phased out in six years, most dairy products in 10 years, and beef across 15 years.Exporters will save an estimated $65 million in duties in the first year alone. But some goods, such as milk powder, will still incur some levies.Mr Groser says the agreement is a good deal but it will be tough getting it ratified, due to anticipated opposition from Korea's powerful agricultural lobby. Talks to achieve the deal resumed late last year after a four-year hiatus, with Korea's reluctance to open its agricultural markets too much being a main sticking point. Two-way trade between the two countries was worth $3.6 billion dollars in 2013.Exporters pay $229 million in tariffs each year to Korea, including 89 per cent on butter, 45 per cent on kiwifruit and 40 per cent on beef. Trade analysts said South Korea had already signed free-trade deals with many of New Zealand's rivals, and the agreement meant exporters will not be disadvantaged by paying higher tariffs than their competitors. The wider New Zealand Horticulture export sector is also welcoming the announcement of a trade deal with the Republic of Korea. New Zealand Horticulture Export Authority CEO Simon Hegarty says: "This much anticipated trade deal is a significant achievement that will provide tangible benefits to the majority of NZ horticulture export sectors and Korean consumers demanding our high quality, healthy food products.” New Zealand exports approximately 60 per cent of its horticulture production at a value of NZ$2.4 billion and Korea is the destination for almost 3 per cent of that. It is the New Zealand horticulture sector’s 7th largest export market in value terms with exports in 2014 amounting to NZ$64 million. However, these exports attracted an estimated NZ$25million in tariffs at an average 39 per cent of the value and this has contributed to the decline in trade to this market in the past two years. The 45 per cent tariff on kiwifruit alone amounted to a cost of $20m or an average $7,820/grower, while the cost to the 40 buttercup squash growers was $2.9m or an average of $73,000 per grower. Korea is one of a few particularly high tariff markets -- reflecting its strongly protectionist approach to imports.New Zealand exporters currently face tariffs in Korea ranging from 18 per cent for prepared potatoes (French fries) up to 45 per cent for kiwifruit, tomato juice and apple juice.   "This negotiation commenced in 2009 and has been an extremely frustrating and difficult one for the New Zealand negotiating team, given the strongly protectionist approach of the Koreans,” says Simon. "While the final deal is less comprehensive (in terms of product coverage) than we would like, it is worth noting that 93 per cent of the current $25million tariff costs will be eliminated after 5 years. "Having secured this agreement is a major step toward our objective of eliminating trade distorting tariffs in our key export markets and maintaining our competitiveness in the international markets we service.”

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Upcoming Events

NZ Avocado field day and Board/CEO update - Far North

10:30 AM, 05 December 2014

Join NZ Avocado R&D Manager Alvaro Vidiella as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.  Location: Donald and Cherie Redgrave's orchard, 5117 Far North Road, Ngataki, Kaitaia.

8th World Avocado Congress

10:00 AM, 13 September 2015

The 8th World Avocado congress will be held in Lima,  Perú from the 13th to 18th of September 2015. The Scientific committee invites you to participate in this event and prepare your research works and submit your abstracts at your convenience. http://www.wacperu2015.com/  If you need more details please do not hesitate to contact the Scientific committee comitecientifico@wacperu2015.com 

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