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Latest News

Growers needed for PGP working groups

Growers with top performing orchards along with rural professionals are needed to participate in a number of PGP working groups. Growers meeting set criteria will carry out trials and test research findings on their own orchards to help develop industry best practice. Membership criteria can be found at this link:  http://a.smartmailpro.com/file/mf2gu6i/i1o7k8hiyg/Working Group Rules of Engagement.pdfThe establishment of PGP working groups will allow growers and rural professionals to plan and participate in on-orchard trials and research aimed at analysing growing conditions and management strategies across a range of successful orchards. Research will address the areas where the most on-orchard impact can be made involving grower participation. These areas include: • Understanding and validating new canopy management strategies  • Evaluating new cultivars • Optimising tree decline management This research will be linked to the MBIE-funded Avocados for Export programme being carried out by Plant & Food Research and will ultimately contribute to the development of best practice guidelines for the industry. Please send any questions or expressions of interest to Phillip West: Phillip.west@nzavocado.co.nz.

Blanket maturity testing dispensation from 27 October 2014

A blanket dispensation for independent maturity testing will be in place from Monday, 27 October, 2014 for all regions. This means that from this date there will no longer be a requirement for an independent maturity test before picking avocados. For further information on regional maturity monitoring click here. If you have any questions about blanket maturity clearance please contact Glenys at NZ Avocado on 0800 286 2236. 

New Zealand Avocados on Show Across Asia This Month

New Zealand’s biggest ever avocado season is now underway and the industry is staging three significant events across Asia this month. New Zealand Avocado will showcase new season fruit to high profile chefs, influential media and consumers in Japan, Singapore and India during October. Jen Scoular, Chief Executive of New Zealand Avocado, says the industry’s new Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries aims to triple productivity to 12 tonnes per hectare and quadruple industry returns to $280 million by 2023. "Increasing our exports to Asia is a significant part of that plan, and we are involved in a series of events in key markets to raise the profile of amazing New Zealand avocados.” The first event, held last week, saw up to 80 Japanese media and trade sample fresh and healthy dishes such as avocado and potato croquettes and avocado cheesecake at the New Zealand Embassy in Tokyo. Japanese model and beauty journalist Sakura and well-respected nutritionist and author Erica Angyal took part in a talk show at the event, highlighting the health and beauty attributes of avocados. "These women are very influential and Japanese consumers pay close attention to their advice. Erica has over 70,000 Facebook fans and her subsequent social media posts about New Zealand Avocados are a huge coup for us.” The second event, organised by Singapore’s national health board to promote healthy living, was held on October 4th & 5th. New Zealand Avocado ambassador and Masterchef winner, Nadia Lim, shared her secrets on how to create healthy and delicious avocado dishes at the popular annual event’s Nutrition Zone. "Singaporeans are being encouraged to embrace healthy options so it’s the perfect chance for New Zealand Avocado and AVANZA Ltd (who collectively market most of our avocado exports to Asia) to show consumers why they should choose our fruit.” The third event, on 10th October, will be held at the New Zealand High Commission in New Delhi, India. Chefs from the nation’s leading hotels, including Indian celebrity chef Kunal Kupar, will join media and guests of MFAT and NZTE to sample mouth-watering avocado dishes. "Chef Kupar is a big draw card in India,” explains Tony Ponder, Vice Chair of NZ Avocado and Director of Avanza. "He is one of their most well-known restaurateurs and is a host and judge on MasterChef India. He loves New Zealand and his endorsement of New Zealand avocados offers huge credibility to our product.” These three events follow New Zealand Avocado’s successful participation at Asia Fruit Logistica last month. The Hong Kong event is Asia’s leading fresh fruit and vegetable trade show, attracting 7000 trade buyers and visitors from more than 60 different countries. Scoular says New Zealand aims to become the avocado supplier of choice throughout Asia. Raising awareness among buyers, suppliers and service providers across the fast-growing region is key to achieving that goal. "There is growing global demand for premium, safe and healthy produce. We are positioning our industry to take advantage of that by emphasizing the pristine environment in which New Zealand avocados are grown, and the amazing attributes from a nutrition and versatility perspective,” Scoular says. As well as a significant New Zealand market, avocados are also exported to Australia, USA, Japan, Singapore, Korea, Malaysia, Taiwan, Thailand, and most recently, India. But Scoular says there is enormous potential to increase sales further. About New Zealand Avocado Avocados are the third-largest fresh fruit export from New Zealand. New Zealand Avocado works with the New Zealand industry to set export standards, facilitate market access, promote avocados from New Zealand and provide technical information to all New Zealand growers, of which there are more than 1600, based mainly in the Bay of Plenty and Northland. www.nzavocado.co.nz/industry/ About the Primary Growth Partnership (PGP) The PGP aims to boost the productivity and profitability of our primary sector through investment between government and industry. It provides an essential springboard to enable New Zealand to stay at the forefront of primary sector innovation. There are currently 16 PGP programmes underway with two recently completed. PGP programmes are generally long-run programmes of five to seven years’ duration and are subject to oversight and monitoring by an independent panel (the Investment Advisory Panel) and MPI. Monitoring requirements include programme steering groups, quarterly progress reporting, annual plans, audits, and progress reviews, along with evaluation of the overall programme. Funding is only released to programmes on receipt of invoices for work completed in accordance with programme plans. For media assistance, please contact: Midge Munro Communications Manager Avocado Industry Council midge.munro@nzavocado.co.nz +64 27 306 7089 +64 7 571 6147 Bridgette Paton-Tapsell Village Public Relations | Marketing  b@villagenz.com  +64 27 553 3929 +64 7 572 1608 Brad Young Senior Communications Advisor, MPI media@mpi.govt.nz +64 4 894 0884

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Upcoming Events

NZ Avocado field day and Board/CEO update - Katikati

09:30 AM, 07 November 2014

Join NZ Avocado R&D Manager Alvaro Vidiella, our research partners from Plant & Food Research as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.  Location: Matthew and Helen Heller's orchard, 114 Ongare Point Road, Katikati

Taste of Auckland Festival

05:30 PM, 13 November 2014

The versatility and nutritional benefits of New Zealand avocados will be highlighted to more than 20,000 ‘foodies’ at the Taste of Auckland Festival this November. In urban garden party style, NZ Avocado joins a new world of bigger, bolder and tastier flavours at this year’s festival, held at Western Springs from November 13-16. The festival is expected to draw in 25,000 people, with key New Zealand food personalities Josh Emett, Nadia Lim, Peter Gordon, Matt Stone, Robert Oliver and Matt Skinner among the attractions. For NZ Avocado, the event is a chance to promote the "NZ Avocados Amazing Anytime” concept – educating guests on the numerous ways to enjoy the fruit at any time of day. New Zealand Avocado Ambassador Nadia Lim and world-renowned Hamilton chef Jimmy Boswell will join the NZ Avocado party, performing live masterclasses throughout the festival creating delicious recipes using New Zealand avocados. 

NZ Avocado field day and Board/CEO update - South Auckland

09:30 AM, 14 November 2014

Join NZ Avocado R&D Manager Alvaro Vidiella, our research partners from Plant & Food Research as well as growers involved in our research trials. We will be discussing our R&D and MBIE projects - specifically tree decline, as well as other factors identified in your region that could contribute to high and consistent production (irrigation and temperature). Also NZAGA Chair Ashby Whitehead and CEO Jen Scoular will give an update on the season; volumes, markets, promotions and GIA. Please RSVP with which field day you would like to attend by emailing Jo at jo.nunn@nzavocado.co.nz or by calling the NZ Avocado office on 0800 286 2236. We look forward to catching up with you.   Location: Graham Coles' orchard, 262 McKenzie Road, Waiau Pa, Pukekohe

Click here for all events
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