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New Zealand Avocados break record for New Zealand sales at $41 million

New Zealand’s love affair with avocados has produced record-breaking domestic sales of $41 million during the 2015-16 season. Jen Scoular, Chief Executive of NZ Avocado, today announced impressive end-of-season results of $134 million in industry value from export and New Zealand market sales. Strong global demand also delivered outstanding returns from the Australian market and strong returns from the Asian export markets. Scoular says the value returned to the industry is an exceptional achievement almost matching the $135m posted for the 2014-15 season despite a much lower crop. But it was the $41m value of the New Zealand market that broke records."Five years ago the New Zealand market achieved between $15m and $20m annually, without ever getting much above that. This year’s return of $41m is 25 percent above last year’s return of $31.8m and shows year on year growth of 17 percent since 2011,” she says. Scoular credits strong collaboration across the industry, good communication, information sharing and jointly implemented promotional activities. "In New Zealand, demand is growing at a phenomenal rate and we are seeing the emergence of diehard avocado lovers. Avocados are becoming a highly valued fruit due to their amazing health benefits,” says Scoular. Avocado production has irregular swings in volume. This year 4.2m trays were sold, versus 7 million trays sold the year before. Of the 4.2m trays, 2.6m trays were exported, 1.2m trays were sold as fresh in New Zealand and 380,000 trays were processed into avocado oil and other products. "The great news for consumers is that the 2016-17 season will start in New Zealand in late June with what is predicted to be a bumper crop,” says Scoular. The industry has added significant resource to the New Zealand market through the Primary Growth Partnership programme ‘NZ Avocado Go Global’, working alongside marketers and retailers to provide supply chain education and consumer education through PR and social media. Efforts by the industry are raising the visibility of the amazing health benefits and versatility of this New Zealand-grown fruit. Andrew Darling, Chair of the Exporter Council, says the Australian market performed very strongly, with increased demand for the healthy avocado. He stressed the importance of strong relationships across the industry in New Zealand as well as with partners in export markets. Ashby Whitehead, Chair of NZ Avocado, says growers will be very happy this season. "The industry has worked very well across the supply chain to deliver an exceptional result in a moderate volume year. Grower returns are very good this year. As growers we are very happy with the success of our industry. ” Consumers in New Zealand can look forward to a much greater supply of avocados when the 2016-17 export season begins in August. The first crop estimate for the new season is 7.6m trays – nearly double the volume available last season.  "Our avocado industry is well on track to become a significant export earner and contributor to New Zealand’s economy,” Scoular says. "As an industry we are looking forward to breaking more records when the new export season starts in September.” About New Zealand Avocado The New Zealand avocado industry is vibrant and growing with a vision and strategy in place to quadruple sales to $280m and triple productivity by 2023. The industry is pursuing exciting opportunities in both export and the New Zealand markets, supported by innovation and collaboration with stakeholders and with new partnerships with the Crown and Crown Research Institutes. New Zealand currently produces just 2% of the global supply but is the ninth largest international avocado exporter. There are over 4,000 hectares of avocado trees planted in New Zealand, primarily in the Bay of Plenty and Northland.For more information visit www.nzavocado.co.nz or follow us on social @NZ_Avocado @Jen_Scoular 

Early season New Zealand market dry matter maturity testing

The AIC early season New Zealand market maturity testing initiative is open for 2016 and will apply to all new season avocados collected and tested from now until 31 July 2016.  An independent review of avocado maturity sample size was undertaken in 2015 on behalf of the AIC Quality Standards Review Working Group. As a result of a recommendation from this review, a sample size of 20 fruit will be required in order to qualify for payment of collection and testing under the AIC New Zealand market maturity testing initiative in 2016.  AIC will pay the cost of Agfirst collection and testing for new season New Zealand market avocados that: Are collected and tested by Agfirst Have an average dry matter content across a 20 fruit sample of at least 23% Fruit that passes must be ethylene ripened using the AIC Ethylene Ripening Protocol, however if the 20 fruit sample averages 24% dry matter or greater, ethylene ripening is not compulsory.  To order an early season maturity test, you should contact you pack house or Agfirst.  It is important that consumers who are purchasing new season avocados early in the season have a positive experience with the ripening and taste of their fruit.This initiative has been developed to make it easier for all avocado growers to assess the maturity of their fruit prior to harvest and help ensure a positive consumer experience.

Call for Remits to the 2016 NZAGA and AIC AGM

The NZ Avocado Growers’ Association Inc. (NZAGA) 2016 AGM will be held at 3:30pm Thursday, 1 September at the Club Mount Maunganui, 45 Kawaka Street, Mount Maunganui and will be preceded by the NZ Avocado Grower Forum. To submit a remit to be presented at the AGM, please download the form below. Please note, we will call for items of general business in the AGM pack being posted to members the week of 27 July. For more information on remits, click here.

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Upcoming Events

2016 Bay of Plenty Young Fruit Grower competition

09:00 AM, 22 June 2016

The 2016 Bay of Plenty Young Fruit Grower competition aims to promote and celebrate the talents of young people employed in the Bay of Plenty fruit-growing sectors. This year’s competition is on Wednesday 22 June 2016 at the stunning Mills Reef Winery in Tauranga followed by a gala dinner and awards ceremony in the evening. We have some of the best fruit in the country so it goes without saying that there are also a number of very talented young fruit growers in the region and this event is the perfect opportunity to showcase their horticultural skills. The winner of the 2016 Bay of Plenty Young Fruit Grower goes forward to the national final of the NZ Young Fruit Grower on 19-20 July 2016 in Pukekohe. The day event also coincides with ‘Cultivate Your Career’ – an event attended by hundreds of Year 11, 12 and 13 secondary school students. With the aim of promoting horticulture as a career, it exposes students to the endless opportunities available to them in the horticulture sector and to skills they need to transition from school into the wider world of employment, training and/ or further education in the Bay of Plenty. Here’s how you can be part of the 2016 Bay of Plenty Young Fruit Grower Competition: Enter the competition! Showcase your horticultural skills and initiative by entering the 2016 BOP Young Fruit Grower Competition. The event will expose you to great networking opportunities with industry leaders and you can win some fantastic cash prizes! To enter go to www.bopyoungfruitgrower.co.nz. Become a Sponsor! Align your brand with the BOPYFG competition. Attended by hundreds of industry people, the event offers great recognition and significant brand exposure for sponsors and supporters.GOLD – sponsorship funding of $5,000 SILVER – sponsorship funding of $3,000 - $4,999BRONZE – sponsorship funding of $1,000 - $2999 Hold a Trade Exhibition! Trade stands are $200 each, irrelevant of scale. Take this opportunity to showcase your business in the Bay of Plenty where horticulture industries are thriving.  Trade Exhibitors are also welcome to provide specific demonstrations during the day event which will become part of the event schedule and advertised to attendees. Mills Reef has an extensive grass area with plenty of room for trade stands of all shapes and sizes. For more information visit www.bopyoungfruitgrower.co.nz.

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