EMS review 2019

What is the EMS?

The Export Marketing Strategy (EMS) details the rules for growers, packers and exporters who are exporting avocados from New Zealand.  Each year, all growers, packers and exporters can request changes to the EMS via submission.

Submissions are reviewed by the EMS Consultative Group, which includes grower, packer and exporter representatives.  Following each EMS Consultative Group meeting, the outcomes are posted on the website and feedback is called for, from all stakeholders. 

Accepted recommendations are included in the 2019-20 EMS.

EMS Review 2019

Review of the 2019 EMS submissions is now completed.

The minutes from the EMS Consultative group meeting (1) are attached below for your information.

The RPG and NZ Avocado Board will review the EMS Consultative group recommendations at their meeting on the 2nd of May 2019.

Changes will then be made to the 2019-20 EMS and it will be forwarded to HEA for approval.

Once approved, the Exporter/Grower and Packer contracts will be called for to review and approve in accordance with the EMS, prior to the new season.


EMS - final HEA approved 2July2018 2.30 MB 17 downloads


2019-02-28 EMS meeting (1) notes 282.75 KB 13 downloads


EMS process timeline

22 February 2019 – Grower, packer, exporter submissions due

28 February 2019 – EMS Consultative group meeting (1)

5 March 2019 – Discussion document loaded onto website with submissions – call for feedback

27 March 2019 – EMS Consultative group meeting (2)

4 April 2019 – Discussion document loaded onto website – call for further feedback

2 May 2019 – Board meeting – approve EMS

May 2019 – HEA Board – approve EMS

Late May 2019 – EMS loaded onto website and distributed for Exporter and Packer contracts