EMS review 2019

What is the EMS?

The Export Marketing Strategy (EMS) details the rules for growers, packers and exporters who are exporting avocados from New Zealand.  Each year, all growers, packers and exporters can request changes to the EMS via submission.

Submissions are reviewed by the EMS Consultative Group, which includes grower, packer and exporter representatives.  Following each EMS Consultative Group meeting, the outcomes are posted on the website and feedback is called for, from all stakeholders. 

Accepted recommendations are included in the 2019-20 EMS.

EMS Review 2019

Review of the 2019 EMS submissions is now completed.
The EMS Consultative group recommended changes have been reviewed and approved by the RPG and the NZ Avocado Board.
The 2019-20 EMS once approved by HEA will be made available on the website.