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New Zealand avocados step closer to China

- 21 Nov '17

New Zealand is a significant step closer towards supplying fresh avocados to Chinese consumers and opening up access to a brand new market for our growers, the Ministry for Primary Industries (MPI) and New Zealand Avocado announced Friday 17 November 2017.

A series of technical discussions and the negotiation and signing of a protocol to agree export requirements for avocados have successfully wrapped up between MPI and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), with input from New Zealand’s avocado industry.

The next step before trade commences is an audit of New Zealand’s regulatory system for exporting avocados by AQSIQ in mid-December 2017.

“Securing export access for our avocados into China is New Zealand’s top horticulture priority,” says MPI Director-General Martyn Dunne.

“I would like to acknowledge the extensive work, support and cooperation by MPI, industry body New Zealand Avocado and AQSIQ officials in enabling this significant progress in New Zealand’s trade with China.”

In the 2016/17 season, New Zealand’s avocado industry achieved its best ever season reaching a record breaking industry value of more than $200 million from 7.9 million trays.

Avocados are still relatively unknown in China, but demand for New Zealand’s avocados has boomed.  In 2016/17, New Zealand exported $155.5 million of avocados into markets such as Australia, Japan, Singapore, Korea and Thailand – growth of around $64 million from the previous season.

China is expected to be a significant market for New Zealand avocados.

“China is very aware of the significant global increase in avocado consumption, the associated health benefits and the strong growth and huge potential in the avocado category,” says New Zealand Avocado Chief Executive Jen Scoular.

“Our conversations with Chinese importers show there will be strong interest in New Zealand avocados.”

“Our aim is to create a globally competitive, high-value, sustainable horticulture industry delivering real returns to New Zealand,” says Tony Ponder, Chair of the New Zealand Avocado Growers Association.

“We’re well on the way towards this, and access to China for our avocados will play a big part.”

Avocado exports will join New Zealand’s other fresh fruit exports to China that include apples, kiwifruit, cherries, plums, citrus and persimmons.

Martyn Dunne says the progress towards avocado access into China is a good demonstration of the strength of collaboration and positive, respectful relationships.

“The progress to date towards securing access for our avocados is underpinned by collaboration and the positive relationship shared by both New Zealand and China,” says Mr Dunne.

“MPI and the avocado industry are committed to getting our avocado trade with China underway as soon as possible.”

Growth in the avocado industry is also being enabled through the New Zealand Avocados Go Global Primary Growth Partnership programme between New Zealand Avocado and MPI.  It’s a 5-year, $8.56 million collaboration that has made real progress towards goals to triple productivity and grow industry returns to $280 million per year by 2023.

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Fruit thefts - growers urged to be extra vigilant

NZ Avocado has received recent reports of avocado theft from orchards in Bay of Plenty and Northland. Growers are encouraged to please report thefts and any unusual activity in their area to NZ police as soon as possible.  If you see something & say something. New Zealand Police recommend the following: Be extra vigilant and take steps to prevent theft, including increasing security around your orchard. If you witness any suspicious behaviour contact your neighbouring orchards to ensure others are also keeping a look out. If a theft takes place the New Zealand Police encourage reporting in all instances: If witnessed at the time of theft call the Police emergency line on 111 immediately. Try to take as many details as you can of the thieves including their appearance and any vehicles and vehicle registration numbers etc. If you discover fruit has been stolen but you did not witness the theft, contact your local police station. If you have had fruit stolen recently but have not yet reported it, contact your local police station. If you are approached by anyone trying to sell car boot loads of avocados, take a description of the person and their vehicle registration and report the activity to your local police station. What you can do to help protect your fruit: Install security cameras or if you are unable to do this, install signage as a deterrent that says the orchard is under surveillance. Theft prevention signs can be ordered by emailing jo.nunn@nzavocado.co.nz - two signs per PPIN. Install a driveway alarm to alert you of people entering your property Keep any gates to the orchard locked or install an electronic pin code gate Have a regular walk around your orchard to stay alert of anything unusual or potential risk areas that you may want to address Use your phone to take photos if you do see anything suspicious

AIC Ltd becomes NZ Avocado Industry Ltd

Following a decision at the March board meeting to change the name of AIC Ltd, the NZAGA Executive Committee last week approved a name change for that entity from Avocado Industry Council Ltd to New Zealand Avocado Industry Ltd. This name change was registered at the Companies Office on 1st August 2018. New Zealand Avocado Industry Ltd is now the new name for AIC Ltd, the operating entity and subsidiary of NZAGA. There are a number of reasons for doing this. One of the Directors had raised some time ago the confusion caused by two long names to describe our industry body, NZ Avocado Growers Association and Avocado Industry Council, AIC. We have over the past four or five years informally resolved this by calling ourselves NZ Avocado. However, that was only ever informal, and it was time to formalise our industry name. The Board confirmed that the name NZ (or New Zealand) Avocado Industry Ltd is a more appropriate name. Secondly, we are setting up a digital platform in China as the industry body for avocados from New Zealand. Under the former name, AIC Ltd, there was no association with “New Zealand”, so it defeated the purpose of being able to authenticate the origin of our avocados and authenticate the New Zealand brands marketing avocados from New Zealand. Additionally there was an error more than a decade ago in how the recognised product group for avocados was noted on the Horticulture Export Authority order. This will be corrected by requesting to the Minister that our new name is inserted into the order, replacing AIC. NZ Avocado Industry Ltd will be shortened to NZ Avocado, the subsidiary of NZAGA. This will be more formerly advised at the AGM on 29th August.

Early bird tickets on sale now - NZ Avocado International Industry Conference

Tickets are now on sale for the New Zealand Avocado International Industry conference to be held 29-31 August 2018 at ASB Baypark, Tauranga, New Zealand. An event that only happens every 3-4 years, the conference is a great opportunity to be inspired, to connect with others and to enable growers to enhance their knowledge and be better prepared to grow quality fruit for the world. Themed 'growing avocados for the world' the event represents the exciting opportunity the industry has to continue to expand across an international marketplace, and will showcase an array of industry speakers. Loren Zhao, Co-founder of Chinese online produce company Fruit Day, will travel to New Zealand to speak to avocado growers at conference. “Recent market access approval for avocados from New Zealand to China has resulted in an exciting new opportunity for the avocado industry.” says Chair Tony Ponder. “Growers and industry stakeholders are hungry for knowledge about this new market for our avocados and we are privileged to have a speaker of Loren’s calibre show interest in the avocados we grow here in New Zealand.” Fruit day is China’s largest online fresh produce retailer with over 4 million customers shopping online for imported fruit and vegetables every day. “We have seen huge growth in demand for avocados in China over the past three years as information about the health benefits becomes more well known by wealthy Chinese consumers” says Zhao. The current boom in health, wellness and fitness, plus a consumer focus on food provenance and food safety puts New Zealand in a great position to align itself with the needs of Chinese consumers. Zhao says “With a great reputation for quality throughout Asia, there is a lot of interest from retailers in China on obtaining New Zealand avocado supply.” Also speaking will be Dr Nicholas Gill, performance coach and head strength and conditioning coach of the All Blacks. Gill, an avocado grower himself, will speak to growers about the role of avocados in peak sporting performance and how they can be used to help everyday New Zealanders who want to live healthier lifestyles. “In my role as a performance coach I meet many Kiwi mums and dads who are becoming aware of their own health going downhill, and seeing their own bad habits reflected in the habits of their kids.” says Gill. “Whether its elite performance on the rugby pitch or just living healthier every day, fresh fruit and vegetables like avocado play a key role in helping New Zealanders live healthier lives.” For more information or to purchase tickets go to www.avocadoconference.co.nz

Strong avocado returns driving investment into industry

MEDIA RELEASE - 31 May 2018 The New Zealand avocado industry has just posted the draft result for the 2017-18 season of $150m in sales, with $105m from export markets and $45m from the New Zealand market.  This outstanding result has been achieved from 3.8m trays, just 50% of the production volume of the previous year, which achieved $200m across all markets.  Avocado exporters and New Zealand avocado suppliers acknowledge it has been a phenomenal season for avocado demand, with record returns to growers.  New Zealand Avocado Growers Association Chair Tony Ponder says “The Government’s five year Primary Growth Partnership investment and the commitment of research funding through Plant and Food Research and MBIE has strongly supported growth in returns to avocado growers.”  Orchard gate returns were as high as $40 per tray, a huge improvement from the $10-$12 per tray prior to this investment in 2012.  NZ Avocado CEO Jen Scoular comments “Demand continues to grow in all markets, and the focus is now on increasing productivity of existing orchards and supporting new orchard development.”  Growth in returns driving investment “Over 1,000 hectares of dairy and dry stock farms in Northland have been converted to avocado orchards over the past three years, and some of these orchards are expecting their first crops in the coming season” says Scoular.  In the Bay of Plenty, orchardists are rejuvenating orchards and investing in implementing best practice orchard management to reap the high values being returned for premium quality avocados.  These new avocado plantings and improving production will enable further growth towards the industry goal of $280m in total sales value by 2023. This will also help to bridge the current gap between avocado supply and demand in New Zealand and globally, with a growing supply of New Zealand fruit for avocado lovers to enjoy.  

China Market Is Open For Avocados From New Zealand

New Zealand Avocado is very excited by the opportunity to export avocados to China in the 2018 season following a successful technical audit of the regulatory system for exporting this week. The Ministry for Primary Industries (MPI) and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) signed the protocol to agree export requirements in November 2017, and a successful audit was the final step in enabling the export of avocados to China. The New Zealand industry has been seeking access for four years and through that time has been building an understanding of the market, with exporters building relationships in the China market. NZ Avocado has attended the China International Fruit and Vegetable Fair in Beijing for the last four years, on the New Zealand stand with other horticulture sectors. “Gaining access to China for our avocados has been a key focus for the board,” says Tony Ponder, Chair of NZ Avocado. “We recognised the need to commit to that market with regular visits to build relationships at a political and commercial level.” NZ Avocado will airfreight a trial shipment to Shanghai in the current season, which will be enjoyed by kiwis at a New Zealand Trade and Enterprise arranged event at NZ Central. Zespri staff at their China head office in Shanghai will also enjoy some avocados from the trial shipment. Avocado imports into China are increasing very strongly as Chinese consumers learn about the impressive nutritional properties of avocados. Mexico, Peru and Chile are the only other countries with access to the huge Chinese market. The global demand for avocados has certainly hit China, says Jen Scoular, CEO of NZ Avocado. “We are thrilled to be able to offer avocados from New Zealand to consumers, who are keen to add avocados to their daily diet.” “Recent research about avocados from New Zealand show that avocados grown in New Zealand have 20 percent more folate and twice as much vitamin B6 than avocados grown elsewhere, and we will be exploring our messaging in China in regard to that differentiation,” says Scoular. The 2018 export season starts in August, and the first shipments are likely to be in mid to late September, reports Alistair Petrie, Chair of the Avocado Export Council. “We have been anticipating access to China for some time and it is exciting to now have the opportunity. We have established relationships in China and will work with them to develop niche markets for our avocados,” says Petrie. Ponder acknowledges the extensive work, support and cooperation by MPI, AQSIQ officials, and New Zealand Avocado - this work has enabled significant progress in New Zealand’s trade with China. He acknowledges the growers and packer involved in the trial who he says put in significant time and resource on behalf of the industry to ensure this last step was successful.

New Zealand avocados step closer to China

New Zealand is a significant step closer towards supplying fresh avocados to Chinese consumers and opening up access to a brand new market for our growers, the Ministry for Primary Industries (MPI) and New Zealand Avocado announced Friday 17 November 2017. A series of technical discussions and the negotiation and signing of a protocol to agree export requirements for avocados have successfully wrapped up between MPI and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), with input from New Zealand’s avocado industry. The next step before trade commences is an audit of New Zealand’s regulatory system for exporting avocados by AQSIQ in mid-December 2017. “Securing export access for our avocados into China is New Zealand’s top horticulture priority,” says MPI Director-General Martyn Dunne. “I would like to acknowledge the extensive work, support and cooperation by MPI, industry body New Zealand Avocado and AQSIQ officials in enabling this significant progress in New Zealand’s trade with China.” In the 2016/17 season, New Zealand’s avocado industry achieved its best ever season reaching a record breaking industry value of more than $200 million from 7.9 million trays. Avocados are still relatively unknown in China, but demand for New Zealand’s avocados has boomed.  In 2016/17, New Zealand exported $155.5 million of avocados into markets such as Australia, Japan, Singapore, Korea and Thailand – growth of around $64 million from the previous season. China is expected to be a significant market for New Zealand avocados. “China is very aware of the significant global increase in avocado consumption, the associated health benefits and the strong growth and huge potential in the avocado category,” says New Zealand Avocado Chief Executive Jen Scoular. “Our conversations with Chinese importers show there will be strong interest in New Zealand avocados.” “Our aim is to create a globally competitive, high-value, sustainable horticulture industry delivering real returns to New Zealand,” says Tony Ponder, Chair of the New Zealand Avocado Growers Association. “We’re well on the way towards this, and access to China for our avocados will play a big part.” Avocado exports will join New Zealand’s other fresh fruit exports to China that include apples, kiwifruit, cherries, plums, citrus and persimmons. Martyn Dunne says the progress towards avocado access into China is a good demonstration of the strength of collaboration and positive, respectful relationships. “The progress to date towards securing access for our avocados is underpinned by collaboration and the positive relationship shared by both New Zealand and China,” says Mr Dunne. “MPI and the avocado industry are committed to getting our avocado trade with China underway as soon as possible.” Growth in the avocado industry is also being enabled through the New Zealand Avocados Go Global Primary Growth Partnership programme between New Zealand Avocado and MPI.  It’s a 5-year, $8.56 million collaboration that has made real progress towards goals to triple productivity and grow industry returns to $280 million per year by 2023.

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