Avocado Industry News & Events
Tickets are now on sale for the New Zealand Avocado International Industry conference to be held 29-31 August 2018 at ASB Baypark, Tauranga, New Zealand.An event that only happens every 3-4 years, the conference is a great opportunity to be inspired, to connect with others and to enable growers to enhance their knowledge and be better prepared to grow quality fruit for the world. Themed 'growing avocados for the world' the event represents the exciting opportunity the industry has to continue to expand across an international marketplace, and will showcase an array of industry speakers.Loren Zhao, Co-founder of Chinese online produce company Fruit Day, will travel to New Zealand to speak to avocado growers at conference. “Recent market access approval for avocados from New Zealand to China has resulted in an exciting new opportunity for the avocado industry.” says Chair Tony Ponder. “Growers and industry stakeholders are hungry for knowledge about this new market for our avocados and we are privileged to have a speaker of Loren’s calibre show interest in the avocados we grow here in New Zealand.”Fruit day is China’s largest online fresh produce retailer with over 4 million customers shopping online for imported fruit and vegetables every day. “We have seen huge growth in demand for avocados in China over the past three years as information about the health benefits becomes more well known by wealthy Chinese consumers” says Zhao. The current boom in health, wellness and fitness, plus a consumer focus on food provenance and food safety puts New Zealand in a great position to align itself with the needs of Chinese consumers. Zhao says “With a great reputation for quality throughout Asia, there is a lot of interest from retailers in China on obtaining New Zealand avocado supply.”Also speaking will be Dr Nicholas Gill, performance coach and head strength and conditioning coach of the All Blacks. Gill, an avocado grower himself, will speak to growers about the role of avocados in peak sporting performance and how they can be used to help everyday New Zealanders who want to live healthier lifestyles.“In my role as a performance coach I meet many Kiwi mums and dads who are becoming aware of their own health going downhill, and seeing their own bad habits reflected in the habits of their kids.” says Gill. “Whether its elite performance on the rugby pitch or just living healthier every day, fresh fruit and vegetables like avocado play a key role in helping New Zealanders live healthier lives.”For more information or to purchase tickets go to www.avocadoconference.co.nz
MEDIA RELEASE - 31 May 2018The New Zealand avocado industry has just posted the draft result for the 2017-18 season of $150m in sales, with $105m from export markets and $45m from the New Zealand market. This outstanding result has been achieved from 3.8m trays, just 50% of the production volume of the previous year, which achieved $200m across all markets. Avocado exporters and New Zealand avocado suppliers acknowledge it has been a phenomenal season for avocado demand, with record returns to growers. New Zealand Avocado Growers Association Chair Tony Ponder says “The Government’s five year Primary Growth Partnership investment and the commitment of research funding through Plant and Food Research and MBIE has strongly supported growth in returns to avocado growers.” Orchard gate returns were as high as $40 per tray, a huge improvement from the $10-$12 per tray prior to this investment in 2012. NZ Avocado CEO Jen Scoular comments “Demand continues to grow in all markets, and the focus is now on increasing productivity of existing orchards and supporting new orchard development.” Growth in returns driving investment“Over 1,000 hectares of dairy and dry stock farms in Northland have been converted to avocado orchards over the past three years, and some of these orchards are expecting their first crops in the coming season” says Scoular. In the Bay of Plenty, orchardists are rejuvenating orchards and investing in implementing best practice orchard management to reap the high values being returned for premium quality avocados. These new avocado plantings and improving production will enable further growth towards the industry goal of $280m in total sales value by 2023. This will also help to bridge the current gap between avocado supply and demand in New Zealand and globally, with a growing supply of New Zealand fruit for avocado lovers to enjoy.
New Zealand Avocado is very excited by the opportunity to export avocados to China in the 2018 season following a successful technical audit of the regulatory system for exporting this week. The Ministry for Primary Industries (MPI) and China’s General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) signed the protocol to agree export requirements in November 2017, and a successful audit was the final step in enabling the export of avocados to China.The New Zealand industry has been seeking access for four years and through that time has been building an understanding of the market, with exporters building relationships in the China market. NZ Avocado has attended the China International Fruit and Vegetable Fair in Beijing for the last four years, on the New Zealand stand with other horticulture sectors.“Gaining access to China for our avocados has been a key focus for the board,” says Tony Ponder, Chair of NZ Avocado. “We recognised the need to commit to that market with regular visits to build relationships at a political and commercial level.”NZ Avocado will airfreight a trial shipment to Shanghai in the current season, which will be enjoyed by kiwis at a New Zealand Trade and Enterprise arranged event at NZ Central. Zespri staff at their China head office in Shanghai will also enjoy some avocados from the trial shipment.Avocado imports into China are increasing very strongly as Chinese consumers learn about the impressive nutritional properties of avocados. Mexico, Peru and Chile are the only other countries with access to the huge Chinese market.The global demand for avocados has certainly hit China, says Jen Scoular, CEO of NZ Avocado.“We are thrilled to be able to offer avocados from New Zealand to consumers, who are keen to add avocados to their daily diet.”“Recent research about avocados from New Zealand show that avocados grown in New Zealand have 20 percent more folate and twice as much vitamin B6 than avocados grown elsewhere, and we will be exploring our messaging in China in regard to that differentiation,” says Scoular.The 2018 export season starts in August, and the first shipments are likely to be in mid to late September, reports Alistair Petrie, Chair of the Avocado Export Council.“We have been anticipating access to China for some time and it is exciting to now have the opportunity. We have established relationships in China and will work with them to develop niche markets for our avocados,” says Petrie.Ponder acknowledges the extensive work, support and cooperation by MPI, AQSIQ officials, and New Zealand Avocado - this work has enabled significant progress in New Zealand’s trade with China. He acknowledges the growers and packer involved in the trial who he says put in significant time and resource on behalf of the industry to ensure this last step was successful.
Wednesday 29 Aug 2018, 03:30 PM to Friday 31 Aug 2018, 04:00 PM
29 - 31 August 2018ASB Baypark, Tauranga, New Zealandwww.avocadoconference.co.nzEARLY BIRD PRICING AVAILABLE TICKETS ON SALE NOW! This is an event not to be missed! Join us in the Bay of Plenty on the 29-31 August 2018 for the New Zealand Avocado International Industry Conference. Themed 'growing avocados for the world' the event represents the exciting opportunity the industry has to continue to expand across an international marketplace. The conference will inspire, connect and enable growers to enhance their knowledge and be better prepared to grow quality fruit for the world. Featuring speakersLoren Zhao - Co-founder, Fruitday.comDr Nicholas Gill, Strength & Conditioning coach, All BlacksPlus more - check out the full list of speakers here For further details on ticket pricing, conference programme, speakers, accommodation and other information please visit www.avocadoconference.co.nz
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