WELCOME TO THE
OFFICIAL WEBSITE FOR
NEW ZEALAND AVOCADOS
Take me to the Consumer Website >
AIC on YouTube AIC on Twitter AIC on Facebook Follow us on >

Export Marketing Strategy (EMS)


What is the EMS?

The Export Marketing Strategy (EMS) is a document which details the obligations of growers, packers and exporters who are operating to export avocados from New Zealand. The existence of the document is a requirement of being as Recognised Product Group (in the avocado industry's case, the Avocado Industry Council) under the under the Horticultural Export Authority Act 1987.

The Horticulture Export Authority Act is in place to 'promote the effective export marketing of horticultural products.'

To learn more about the EMS, read the AvoScene article below. To learn more about the HEA act, visit the Horticulture Export Authority website www.hea.co.nz

2016-17 Export Marketing Strategy

This resource is for Member's Only. Please login to view or download.   (2.34 Mb, 16 Jun '16)
Natasha Mitchell
The EMS, Why Bother?

Published in December 2008 issue of AvoScene

Download > SKMBT519C9009120410400.pdf   (2.12 Mb, 23 Jan '13)
Consumers | Links | Contact Us